One of the things that's great about doing what I do is that I get to work with a number of world-class companies and help them analyze the micro-economics of a CSOP and the impact a CSOP has on a company's ROI.

We've got it down to a science and often see returns that blow hurdle rates away, in the 50-300% range - or more. It varies by industry and business model. We look very specifically at some key numbers. 

The key drivers are a company's average customer annual spend, number of customers, estimated "loyalty effect" (which averages 54% increase in spend but ranges from 21% to 101%, plus increase in referrals and tenure, among other things), conversion rates, and gross margin.

In fact, even when we analyze ROIs using treasury shares, we often see a dramatic increase in EPS, even when dilution is factored in.

Let us know if you'd like us to run your numbers. That's what we're here for!